AI Insights · Timothy · October 2025
Top 5 Tools Apps Performance in the UK, Q3 2025
Explore the Q3 2025 performance of the top tools apps in the UK on a unified platform, highlighting trends in downloads, revenue, and active users.
In the third quarter of 2025, the top tools apps in the United Kingdom showed varied performance trends on a unified platform, combining data from both iOS and Android. Sensor Tower provides a detailed look at these trends, offering insights into weekly downloads, revenue, and active user numbers.
NordVPN – fast VPN for privacy by Nord Security saw a notable increase in weekly revenue, peaking at approximately $1.3M towards the end of July. Downloads also experienced a significant rise, reaching around 196K in the same period. Meanwhile, active users climbed steadily from 1.2M to over 2.8M by mid-September.
AVG AntiVirus & Security maintained a consistent upward trend in weekly revenue, hitting about $50K by the end of September. Downloads saw modest growth, peaking at just over 9.4K in mid-August. The app's active users remained relatively stable, fluctuating around 650K to 670K throughout the quarter.
Surfshark: Secure VPN service experienced a surge in revenue, reaching a high of $333K in early August. Downloads peaked at 67.5K at the end of July, while active users showed a steady increase, peaking at 863K by late August.
Seeing reported a gradual rise in weekly revenue, which reached $74K by the end of the quarter. Downloads remained stable, fluctuating between 9K and 11K. Active users increased steadily, from about 17K to over 26K by the end of September.
Norton360 Antivirus & Security saw its revenue grow steadily, peaking at approximately $74.6K in mid-September. Downloads were highest in late July at about 16K, while active users surged to over 514K in early September before settling around 377K by the end of the quarter.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the tools app market in the UK. For more detailed analytics and trends, Sensor Tower remains a valuable resource.